The end of the year is the ideal time to boost your brand and improve your image. Public relations is a crucial part of your business plan because it’s how your customers perceive your brand. You want your customers and clients to think of your organization in a favorable light, while associating your product or service with a positive feeling. This might include kid-friendly for a pediatric dentist’s office or innovative for a technology firm.
Ramping up your public relations at year end isn’t difficult, but it does take some planning. Here are the top 3 tips to get you started:
Create a buzz on social media
About half of all adults check social media platforms on a regular basis throughout the day. Embarking on a strategic social media effort is a necessity to stay competitive in almost every industry, and is one of the best ways to contact consumers. Social media keeps you on the pulse of public opinion so you can act quickly to take advantage of positive publicity, as well as negate less than stellar reviews.
You don’t have to wait for an opportunity to generate social media stories, but rather, you can create immediate excitement! Start a hash tag movement, engage your customers with a contest, share informative industry news, or simply reach out to your customers with an interesting question. Social media posts are a surefire way to influence how people see your company and boost brand awareness.
Give your website a fresh new look
Gone are the good ole days when websites were only used as electronic business cards. Today, most websites only have a 5-year shelf life! Updating your website’s appearance and functionality clearly communicates to your customers that you remain current and active within your area of expertise. What’s more, enhanced technical features can make navigating your website a positive and fun experience.
Consider adding an interactive section that will keep your customers talking. Sharing stories of real people who use your products, running polls, or having an online community related to your business are all effective ways to elevate your company’s image and underlying mission.
Promote an attitude of gratitude
Fourth quarter is the most wonderful time of the year to gain extra visibility in front of your present clients and potentially new customers. Starting with Thanksgiving and ending with New Year’s Day, the holiday season lends itself to charitable giving, food, toy and coat drives and sponsorship of high-profile holiday events. Consider having your company directly help your community with one of these timely ideas and promote your philanthropic endeavor across both traditional and social media outlets. Why? Because people like doing business with businesses who are good neighbors!
As you strategize about ways to grow in size and profit levels in 2019, don’t forget that a sound public relations plan adds personality and depth to your company. When your customer’s intimately know who your company is at its core and what you stand for, they will appreciate and be attracted to your products and services even more. You can help make your new business goals a reality by employing these three cost-effective, high-impact techniques.