Alliances By Alisa

Alliances By Alisa

Why Social Media and Public Relations Go Hand-in-Hand Pt 2

If you didn’t get a chance to read Part 1 of this blog post, click here. Public relations has been around for nearly a century and practitioners have experienced undeniable shifts within the field. Here are more reasons why PR and social media are designed to work in tandem.  1.   Reputation Management A company’s reputation is …

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10 Public Relations Conferences You Don’t Want to Miss

Nothing can compare to the power of building relationships in person! Attending conferences has always proven a valuable way to network and build working relationships with other professionals. We recommend attending conferences to learn about what’s happening in the fast-changing world of PR and to learn more about new happenings in your client’s industries. Check …

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Why Social Media and Public Relations Go Hand-in-Hand Pt 1

At the heart of it, public relations is about managing communication between a company and its various publics. Without PR, a company might find it difficult to reach its target audience.  As such, it is an essential element of marketing for business owners and entrepreneurs. Likewise, social media has become a popular and immediate way …

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2019 Social Media Trends that You Should Know

Social Media is one of the most important components of your PR plan!   How people perceive your company across its various platforms are critical to ensuring future growth, longevity and success throughout 2019.  Here are some timely new trends in the social media sphere that you should consider: Expect consumers to demand more accountability The …

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The Inside Track on Powering Up Your PR in 2019

Who doesn’t love getting positive attention from the media? Many startups desperately try to get their companies into newspapers, magazines, and websites, only to find it more challenging than they imagined. If you’re having some difficulty getting your business in front of the media, we’ve got the inside track and tangible industry tips to help …

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3 Major Mistakes Businesses Make with Public Relations

Outsourcing is becoming the new norm for many businesses. Business owners everywhere are realizing the immense benefits of outsourcing tasks ranging from human resources management to public relations. Public relations, like a handful of other specialized tasks, should be handled by professionals who have experience in the area. Many businesses that attempt to do their …

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