Alliances By Alisa

Social Media

Why Social Media and Public Relations Go Hand-in-Hand Pt 2

If you didn’t get a chance to read Part 1 of this blog post, click here. Public relations has been around for nearly a century and practitioners have experienced undeniable shifts within the field. Here are more reasons why PR and social media are designed to work in tandem.  1.   Reputation Management A company’s reputation is …

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Why Social Media and Public Relations Go Hand-in-Hand Pt 1

At the heart of it, public relations is about managing communication between a company and its various publics. Without PR, a company might find it difficult to reach its target audience.  As such, it is an essential element of marketing for business owners and entrepreneurs. Likewise, social media has become a popular and immediate way …

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2019 Social Media Trends that You Should Know

Social Media is one of the most important components of your PR plan!   How people perceive your company across its various platforms are critical to ensuring future growth, longevity and success throughout 2019.  Here are some timely new trends in the social media sphere that you should consider: Expect consumers to demand more accountability The …

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