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How to Know When to Invest in PR
PR is a proven marketing tactic, but some companies are indecisive about whether they need it and even more reluctant to set a budget for

The Inside Track on Powering Up Your PR in 2019
Who doesn’t love getting positive attention from the media? Many startups desperately try to get their companies into newspapers, magazines, and websites, only to find

6 Public Relations Books to Help Your Business
Today we want to share 6 books that you and your team can use to get the ball rolling with your company’s Public Relations efforts.

3 Major Mistakes Businesses Make with Public Relations
Outsourcing is becoming the new norm for many businesses. Business owners everywhere are realizing the immense benefits of outsourcing tasks ranging from human resources management

Top 5 Questions to Ask a Public Relations Firm (before you work with them)
The decision to work with a public relations firm is a huge one! More and more companies are partnering with PR firms to strengthen their

3 Power-Packed PR Strategies to Promote Your Business at Year-End
The end of the year is the ideal time to boost your brand and improve your image. Public relations is a crucial part of your